According to a new report from Juniper Research, only 5% of global smartphones and tablets have security software installed, despite a steadily increasing threat from malware, fraud and device theft. The report forecasts that both corporate and personal users will begin to recognize the need to protect their data and the demand for mobile security products will increase over the next five years to a point where 1 in 5 mobile devices will be protected by third party security software.
Additionally, Juniper suggests that the risk of crimes such as identity theft will be a strong motivator for users to adopt mobile security software. In fact, the research company predicts that the number of protected consumer devices will overtake protected enterprise devices by 2015, driven by BYOD (Bring Your Own Device trends), with employee owned smartphones and tablets used in the enterprise reaching almost 350 million by 2014.
All this presents an opportunity for mobile operators and device vendors to integrate key security features such as “Track the Device” or “Lock and Wipe” into their products. This will not only bring them an additional revenue, but also make users happier as they get a better (safer) device.