Disqus
Mobile payments company Bango has gone live with its direct operator billing technology for Facebook in Germany, the UK and US. As a result, users can purchase digital content directly through Facebook without using SMS or credit cards, and without registering their personal details. Charges are added to directly to consumers’ phone bills.
According to Bango, this will lead to significantly higher rates of payment collection – an average conversion rate for payment is 77% compared to 40% for conventional operator billing.
The partnership with Facebook was announced in February 2012, and the service will soon be expanded to other countries.
Aside from Facebook, Bango is also integrated with BlackBerry App World, Opera Mobile Store as well as operator-based connections to Google Play. The company also works with Amazon and MasterCard and provides mobile payment analytics.
[Via: MobileBusinessBriefing]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
