Disqus
Mojiva’s Mobile Advertising Portal (MAP) prepared a snapshot report based on its internal data from January through June 2012. It highlights North American data with a heavy focus on the US, in addition to select global trends. The major findings are:
- Rich media campaign impressions increased 30% on the Mojiva ad network from February – June 2012.
- The share of mobile web ad requests on the Mojiva network in North America rose steadily from 27 to 37 percent from February – June 2012.
- iOS and Android rule in North America, while RIM is still a major player in Europe. In June 2012, iOS accounted for 52% and Android accounted for nearly 36% of ad requests in the US on the Mojiva ad network. In comparison, RIM accounts for the majority of ad requests in the EU5 (France, Germany, Italy, Spain & the UK) with 51% in June 2012.
- Nearly 80% of US ad requests on the Mojiva network came from a WiFi connection in June 2012, and nearly 90% of U.S. mobile devices running iOS were using WiFi when browsing the mobile web or using apps.
- Mobile Gaming, Entertainment and Social Networks topped the list of US mobile content publisher channels. From April – June 2012, Entertainment publishers in North America climbed from 18 to 23 percent of total ad impressions on the Mojiva ad network, followed by Gaming at 20% and Social Networks at 11%.
- The Shopping and m-Commerce category showed the greatest growth of any advertiser category on the Mojiva network from April – June 2012, increasing from 4 to 11 percent of total ad impressions.
And if you fancy so, you can download the full report from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
