According to a new report by Juniper Research, new “Rich Communication Suite” (RCS) mobile messages will generate 83 billion messages per annum in five years’ time. However, the research company also notes that this will be less than 1% of total messaging traffic in 2017, with “older services” like SMS, and already-established IP services such as IM, email and social messaging comprising the bulk of the remainder. In case you wonder, the RCS messages include joyn-branded RCS-e and RCS services.
Nevertheless, SMS will remain the King of the mobile messaging world due to its ubiquity and reach. Joyn-branded RCS-e services will have many hurdles to overcome if these and similar services are to achieve the heights of SMS.
Other key findings from the report include:
- Mobile messaging traffic will nearly double from 14.7 trillion per annum in 2012 to 28.2 trillion by 2017.
- SMS traffic will remain the largest type of messaging traffic.
- Social messaging and email will also add to the momentum towards IP messaging.
As usual, you can get additional information about the report from Juniper’s website.