With 74.1% share, smartphones remain the dominant device in mobile advertising impressions in the UK. However, tablet usage is increasing rapidly with an overall share of 18.9%.
According to data from the InMobi mobile advertising network from July 2012 to September 2012, Apple’s iPhone (27.9% impression share) continues to be the most popular single handset on the market. At the same time, the iPad’s share of impressions continues to rise and is now accounting for 11% of all impressions, a 43% increase from Q2.
InMobi’s figures suggest that Apple remains the top manufacturer in the UK with both RIM and HTC falling behind their competitor; Samsung grew 16% QoQ in Q3.
While the mobile web continues to rule at 70% share of total advertising impressions, it has decreased from 76% in Q1 and 72% in Q2, as ad impressions on mobile apps get rolled out.
It is estimated that there are 5.87 million tablets in UK and likely to increase to just over 10 million by 2013.