Walmart testing smartphone-based in-store location service at its San Jose store

Walmart testing smartphone-based in-store location service at its San Jose store

Walmart is testing a cool technology that will allow smartphone users to search for specific items and find their exact location in that store. This tech mambo-jumbo is currently in trial phase at the retailer’s store in San Jose, California.

The main idea, of course, is to improve customers’ shopping experience by helping them get around the store more efficiently. According to Walmart’s SVP of mobile and digital Gibu Thomas, the technology is already in place — though used by Walmart employees only — and now it’s just a matter of making it available to smartphone users entering a store.

As an example, Walmart pointed to a customer looking to buy toothpicks. In order to find out where in the store they are located, he/she will fire-up the Walmart app and search for the wanted item [toothpicks] and see where it is on a map of the store’s layout.

Pretty cool, when you think about it. This could be a big time-saver for every offline shopper out there.

[Via: FierceMobileContent]

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