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Walmart is testing a cool technology that will allow smartphone users to search for specific items and find their exact location in that store. This tech mambo-jumbo is currently in trial phase at the retailer’s store in San Jose, California.
The main idea, of course, is to improve customers’ shopping experience by helping them get around the store more efficiently. According to Walmart’s SVP of mobile and digital Gibu Thomas, the technology is already in place — though used by Walmart employees only — and now it’s just a matter of making it available to smartphone users entering a store.
As an example, Walmart pointed to a customer looking to buy toothpicks. In order to find out where in the store they are located, he/she will fire-up the Walmart app and search for the wanted item [toothpicks] and see where it is on a map of the store’s layout.
Pretty cool, when you think about it. This could be a big time-saver for every offline shopper out there.
[Via: FierceMobileContent]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
