Independent mobile ad network InMobi released its latest Insights Report, revealing that Apple continues to lead the North American mobile ad impression market. Apple’s iOS took 46% market share and increased in size by 4.1% from the previous quarter. Android continues to track closely, with a higher growth rate than iOS at 5.4%, and currently commands 43.6% share, making for a difference of just 2.4% from iOS. Both platforms continue to remain highly competitive, highlighting a clear opportunity for mobile advertising across both Android and iOS in North America.
The data also suggests that Apple devices take the top three positions in terms of total handset share of impressions, with the iPhone leading the market with 27.5%, ahead of the iPod (11.5%) and iPad (7.0%). Other notable devices on InMobi’s list include Amazon Kindle Fire (2.8%) and Motorola RAZR (2.2%).
When it comes to the overall share of manufacturer impressions across smartphones and tablets, Apple is the clear leader with 46% market share, followed by Samsung (17%) and HTC (8%). From all of the leading manufacturers included within the report, only RIM experienced a decline in its share of impressions over the last quarter, going against the positive growth trend that included both the smartphone and tablet device market.
And you can download the full report from InMobi’s website.