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T-Mobile, MLB announce multi-year technology and marketing agreement

By: , IntoMobile
Friday, January 11th, 2013 at 7:32 AM

T-Mobile is now the Official Wireless Sponsor of MLB, the two companies announced at CES. As part of the multi-year, multi-million dollar partnership, the Magenta network will work with MLB and its digital media and technology company, MLB Advanced Media (MLBAM), to “enhance America’s National Pastime on and off the field with game-changing wireless capabilities.”

Under the agreement, T-Mobile will provide MLB with a new On-Field Communication System, and the first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This system will start to roll out in 2013, offering greater mobility as well as options for future innovation within the game.

In addition, the carrier will also further enhance and broaden network coverage and connectivity for fans in MLB ballparks. MLBAM, on it ends, will work with T-Mobile to “enrich the digital experience” on smartphones and tablets, create new content exclusively for its customers, as well as develop promotional opportunities and unique offers for MLB.com content…

In other words – expect more magenta colored baseball games in the future. ;)

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.