T-Mobile, MLB announce multi-year technology and marketing agreement

T-Mobile, MLB announce multi-year technology and marketing agreement

T-Mobile is now the Official Wireless Sponsor of MLB, the two companies announced at CES. As part of the multi-year, multi-million dollar partnership, the Magenta network will work with MLB and its digital media and technology company, MLB Advanced Media (MLBAM), to “enhance America’s National Pastime on and off the field with game-changing wireless capabilities.”

Under the agreement, T-Mobile will provide MLB with a new On-Field Communication System, and the first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This system will start to roll out in 2013, offering greater mobility as well as options for future innovation within the game.

In addition, the carrier will also further enhance and broaden network coverage and connectivity for fans in MLB ballparks. MLBAM, on it ends, will work with T-Mobile to “enrich the digital experience” on smartphones and tablets, create new content exclusively for its customers, as well as develop promotional opportunities and unique offers for MLB.com content…

In other words – expect more magenta colored baseball games in the future. ;)

Back to top ▴