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With so many mobile applications hitting various app stores every day, it’s no surprise that app discovery is becoming a big business. The smart companies are working on sophisticated algorithms that promise to make it easier for users to find their next app to download.
One such company is France-based AppGratis, which managed to secure $13.5 million in funding, in a round led by Iris Capital and Orange Publicis. According to CEO Simon Dawlat, the new cash will be used to open new international offices and hire talent to develop new technology.
AppGratis has some seven million users of its app which is available in more than 30 countries. It has seen particularly strong growth in Brazil, India and Japan.
Dawlat said the company picked the investors as they provide “a healthy combination of VC money, mobile DNA, advertising excellence DNA and global reach”.
[Via: MobileWorldLive]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
