Research In Motion announced that it will run an ad during the upcoming Super Bowl XLVII. During the Super Bowl, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities. In addition, the company will also be organizing a series of activities to educate the people about its new platform.
According to RIM’s CMO Frank Boulben, a Super Bowl commercial is a great opportunity to show the re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year. He went on to add: “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”
Yup, RIM is betting the company on BlackBerry 10 and we wish them good luck for taking the bold move.