Disqus
Research In Motion announced that it will run an ad during the upcoming Super Bowl XLVII. During the Super Bowl, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities. In addition, the company will also be organizing a series of activities to educate the people about its new platform.
According to RIM’s CMO Frank Boulben, a Super Bowl commercial is a great opportunity to show the re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year. He went on to add: “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”
Yup, RIM is betting the company on BlackBerry 10 and we wish them good luck for taking the bold move.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
