According to ABI Research, almost 200 million tablets have been shipped worldwide since 2009 and an additional 1 billion tablets are forecasted to ship over the next 5 years.
The company’s new research explores the impact a tablet has on the daily life of a U.S. consumer, showing that 22% of users spend $50 or more per month, and 9% spend $100 or more, representing much higher than spending levels observed by smartphone owners.
Despite many people carrying around a tablet, spending on-device of physical and virtual goods has not yet impacted retail storefronts which are concerned about their venues turning into showrooms for eventual e-commerce purchases. Logistics, such as price checking, using a coupon and location-based searches, consistently rank as the most common activities while shopping; and each of those activities was performed by more than 50% of tablet shoppers in the previous 90 days.
Tablets are also increasingly used in conjunction with other media types — 14% for TV, and 17% for newspapers and magazines — making for the more immersive experience (compared to static-only content engagement).
As usual, you can get more information from ABI Research’s Media Tablets and eReaders Research Service.
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