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According to ABI Research, almost 200 million tablets have been shipped worldwide since 2009 and an additional 1 billion tablets are forecasted to ship over the next 5 years.
The company’s new research explores the impact a tablet has on the daily life of a U.S. consumer, showing that 22% of users spend $50 or more per month, and 9% spend $100 or more, representing much higher than spending levels observed by smartphone owners.
Despite many people carrying around a tablet, spending on-device of physical and virtual goods has not yet impacted retail storefronts which are concerned about their venues turning into showrooms for eventual e-commerce purchases. Logistics, such as price checking, using a coupon and location-based searches, consistently rank as the most common activities while shopping; and each of those activities was performed by more than 50% of tablet shoppers in the previous 90 days.
Tablets are also increasingly used in conjunction with other media types — 14% for TV, and 17% for newspapers and magazines — making for the more immersive experience (compared to static-only content engagement).
As usual, you can get more information from ABI Research’s Media Tablets and eReaders Research Service.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
