By: Kelly Hodgkins, IntoMobile Thursday, January 31st, 2013 at 9:14 AM
Samsung is pumping up the hype machine for its second Superbowl ad. Last year, the company spent $9 million to advertise the Galaxy Note LTE. This year’s campaign is entitled “The Big Pitch” and stars Seth Rogen, Paul Rudd, and Bob Odenkirk. No dollar figure has been dropped, but Samsung likely paid up to $10M for the Superbowl slot.
To generate some interest for this year’s commercial, Samsung has released a teaser ad about “the Big Game” between football’s elite. The video is embedded below.
Kelly spent the last four years covering mobile technology at
places like BGR, Gizmodo and The Unofficial Apple Weblog. Before writing, she
spent a few years working with and teaching others how to use Adobe
Flash and Macromedia Director. Even earlier than that, she spent several
years as a Ph.D student in Microbiology. When she's not writing, she
can be found fishing the lakes and hiking the mountains of Western
Maine with her husband and tribe of children. You can follow her on Twitter @kellyhodgkins.