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Folks from ShopPad prepared a neat infographic, highlighting online shopper activity across 3,500 tablet-optimized retailers in a wide range of industries, including apparel, consumer electronics, health and beauty, home goods and jewelry. Here are the key findings:
- The average time spent browsing before check out was 13 minutes, 11 seconds
- Tablet shoppers had their best December sales on December 8, 2012, two days BEFORE “Green Monday”
- Thanksgiving Day was nearly as popular with tablet shoppers as Black Friday
- The average order value was $95.75 with a 3.7% conversion rate – higher than previously found with desktop shoppers
- Tablet shoppers prefer to make purchases on weekends and evenings
- Social network Pinterest (40%) delivered almost as much inbound traffic as Facebook (45%)
- The United States lead tablet commerce activity, with New York being the top state
And here’s the infographic with all those details (and then some)…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
