The number of users of mobile video calling services will increase four-fold to almost 160 million by 2017, according to Juniper Research. Factors driving this growth include improvements in user-interface and underlying technology.
However, there is a problem video calling services are facing – revenue generation. We did see ad-based and freemium models emerging, but that apparently is still not enough to make for a sustainable service.
Despite this, key players in this market have recently received additional funding from their backers, representing an “implicit blessing” of their business strategies.
Some of the finding include:
- Specialist mobile VoIP companies are opening their APIs to third parties, including MNOs to gain revenues.
- The arrival of 4G will give further impetus to mobile VoIP take-up but potentially accelerate the decline in overall voice revenues for MNOs.
- Advanced IP-based services will develop faster in developed markets due to the direct correlation between 3G and 4G roll-outs and the take-up of mobile VoIP and mobile video calling.
- Revenues from the circuit switched voice market will continue to fall over the next five years but will not accelerate.
And you can get additional information about the report from Juniper’s website.