Disqus
Even though more than 100 million viewers tuned in to watch the Super Bowl, that didn’t lead to a significant drop in app usage, according to a study by Flurry. In fact, the total app usage dropped by only 5% when compared to the week before.
To be fair, some parts of the event led to reduced app usage, like Beyonce’s half time show and 49ers narrowly-missed comeback, while others led to increased use, notably a power outage which halted proceedings.
Flurry noted an increase in app starts during ad breaks, compared with the slight decline witnessed in 2012. The company therefore concluded that advertisers are better off investing in mobile marketing than in over-priced Super Bowl ads. Here’s what they said: “This should cause advertisers to question the value of paying a premium for Super Bowl ads when the attention premium they command is eroding,” adding that “many marketers may benefit from reconsidering their media mixes”.
Overall, there was a 19% increase in app usage between the 2012 event and the 2013 Super Bowl.
[Via: MobileWorldLive]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
