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Yahoo acquires Alike mobile app to enter local discovery market

By: , IntoMobile
Friday, February 15th, 2013 at 1:49 AM

A few days ago Yahoo acquired Alike, a mobile app that helps users discover nearby venues and places to visit. Terms of the deal were not unveiled by either Yahoo or Alike, but it said that existing Alike iPhone and web apps will be shut down as a result of the acquisition. Instead, Yahoo will most likely launch its own such app/service as part of CEO Marissa Mayer’s plan to push into mobile.

Other web giants like Google and Facebook also have similar services, namely Google+Local and Facebook Nearby. Moreover, there are other rivals in this space such as Yelp and Foursquare, though we think there’s a market for another player. And if it has the power of a Yahoo brand behind it, that much better for the end-users.

“We believe that distilled information, deeply personalized and made accessible anytime and anywhere, is what makes mobile experiences a part of our customers’ daily lives,” the Alike website posted to its blog. We believe that too and are looking forward to see what Yahoo can do with Alike’s assets…

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.