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NPD Group: 37% of PC users migrate activities to mobile devices

Categories: Research,
By: , IntoMobile
Saturday, February 16th, 2013 at 1:14 AM

Content that we used to access on our PCs is shifting to mobile devices. If you’re doing this – you’re not alone. In fact, according to the NPD Group, 37% of consumers who used to access content on their PCs switched to their tablets and smartphones.

The top two activities that consumers are shifting from their PCs to their tablets and smartphones are web browsing and Facebook. Among tablet owners, 27% say they are using their PC less frequently for accessing the Internet and 20% say they are using their PC less frequently for accessing Facebook. Other popular activities for tablet owners include playing (free) games, and reading books and magazines.

When it comes to smartphone users, 27% of them have decreased both their Internet and Facebook usage on their PCs as they’re using their mobile device for these activities. In addition, a smartphone is also used for posting and uploading photos.

Then again, Internet browsing is still highest among PC owners at 75%, followed by smartphones at 61%, and tablets at 53%. Facebook interaction follows the same rank with PC owners at 63%, 55% for smartphone owners and 39% among tablet owners.

Finally, it’s worth adding that smart TVs also play a role with 21% of consumers that have a TV connected to the Internet now watching video from streaming services such as Netflix, Hulu or Amazon Instant Video.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.