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We’ve already wrote about Super Bowl’s affect on mobile app usage (insignificant) and now we have another piece of the puzzle to add to the story, with the help of a neat infographic prepared by Millennial Media.
As you would assume, many viewers were watching Super Bowl with a mobile device in hand. Whether they were using social apps to keep a running commentary, looking up statistics to solve arguments, or checking out mobile content during downtime, they stay engaged with their mobile devices during the big game.
On Millennial Media network, smartphone users accounted for 87% of all connected device traffic — only 13% were tablet users. However, post-game, tablet users peaked to 20% of total traffic.
When it comes to app usage, during the game, users were accessing games, entertainment content, communications, social, productivity & tools, music & audio, shopping & retail, media & video, news and sports apps.
Finally, it’s interesting to note how Baltimore and San Francisco fans reacted pre- and during the game. Here’s the infographic summing it all up…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
