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Tablet gamers to spend $3 billion on in-app purchases in 2016

Categories: Gaming, Research, Tablets
By: , IntoMobile
Friday, February 22nd, 2013 at 2:29 AM
Tablet gamers to spend $3 billion on in-app purchases in 2016

Tablet users are all set to adopt mobile gaming and according to Juniper Research, they will spend more than $3 billion on in-app purchases in 2016, which is more than 10 times the $301 million calculated for 2012.

According to the report author Sian Rowlands, only a low proportion of gamers make in-game purchases and most of those spend small amounts. However, a small proportion are spending significant amounts, effectively subsidizing games for other players.

Developers are increasingly using virtual currency to monetize their games instead of offering in-game items or pay-per-download titles. This approach apparently increases user engagement as the virtual currency can only be spent within the particular game(s) it has been bought in.

When it comes to which regions will rule this the market, that will be North America and the Far East and China, which will account for 86% of tablet users’ in-app spending in 2016. However, smartphones will remain the primary devices for making such purchases, with more than $6 billion in revenues.

The report also found that many gamers are moving from dedicated portable gaming devices to tablets, and to a lesser extent smartphones…

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

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