Two mobile giants, Telefonica and Sprint, have formed a mobile advertising alliance to provide a platform for brands to target the two operators’ 370 million mobile subscribers around the world. The deal is conducted between Telefonica Digital and Sprint’s Pinsight Media+, the companies’ digital / mobile ad arms.
The pair say they will “explore efficient ways of providing global advertisers and agencies with new and easier options to plan multi country mobile campaigns.”
Initially, they will target the US (via Sprint), and European and Latin American markets (Telefonica) with plans to grow “further in scale, particularly to include Asia.”
According to Vice president of Sprint’s New Ventures division Mike Cooley, through this alliance, the two giants are seeking to efficiently expand capabilities to deliver mobile marketing solutions for US-based advertisers into Europe and Latin America, while Telefonica Digital aims to do the same for their regional customers in the United States.
Sounds like a plan…