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Two mobile giants, Telefonica and Sprint, have formed a mobile advertising alliance to provide a platform for brands to target the two operators’ 370 million mobile subscribers around the world. The deal is conducted between Telefonica Digital and Sprint’s Pinsight Media+, the companies’ digital / mobile ad arms.
The pair say they will “explore efficient ways of providing global advertisers and agencies with new and easier options to plan multi country mobile campaigns.”
Initially, they will target the US (via Sprint), and European and Latin American markets (Telefonica) with plans to grow “further in scale, particularly to include Asia.”
According to Vice president of Sprint’s New Ventures division Mike Cooley, through this alliance, the two giants are seeking to efficiently expand capabilities to deliver mobile marketing solutions for US-based advertisers into Europe and Latin America, while Telefonica Digital aims to do the same for their regional customers in the United States.
Sounds like a plan…
[Via: MobileWorldLive]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
