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3 key points about mobile advertising in 2013

By: , IntoMobile
Saturday, February 23rd, 2013 at 9:10 AM
3 key points about mobile advertising in 2013

We know mobile advertising is getting really big, but it’s always nice to have numbers to put behind any claim. Thanks to the infographic prepared by Smart AdServer, we have some cool figures to share with our readers. Here are the key findings:

  • Mobile traffic is expected to exceed desktop traffic as early as this year.
  • In Q4 2012, mobile traffic accounted for 40% of all digital traffic of leading Sports Channels, and 32% of News Channels.
  • Publishers running a mobile apps and/or mobile sites have seen their mobile traffic multiplying during the last year: 2.6 times in UK, 2.9 times in Germany, 4.3 times in USA, 2.7 times in France, 4.2 times in Brazil…
  • Mobile web traffic makes up most of mobile traffic in Germany (86%), USA (76%), Brazil (77%) contrarily to UK (53%), France (74%), Italy (66%) where mobile apps dominate mobile traffic.
  • Users are more likely to use their mobile & tablet than their computer earlier in the morning (before 9AM) and later in the evening (after 8PM for mobile / 10PM for tablet).
  • Of more than 4,000 Internet-enabled mobile devices, only a few are really used to access online mobile sites and generate ad impression. Samsung Galaxy and iPhone ranges account for 60% of ad impression realized in mobile web.
  • Android smartphones and tablets exceeded iOS last year in term of mobile ad impressions. These devices have gained 17 points in 2012 (vs 2011), while iOS has lost 5 points in 2012.

And here’s the infographic neatly summing it all up…

3 key points about mobile advertising in 2013

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • http://www.facebook.com/deborah.carrol Derek Carrol

    I saw the monetizing shift toward Android for myself last year with my own apps. I give a lot of credit to ad networks that know what their doing with Android (mad props to Airpush btw) but most of all, the developers who are finally giving Android equal billing with iOS. It’s about time! And see… it was worth it!!!!