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Samsung and Apple both prepared high-profile commercials that aired last night during the Oscars. As noted by Apple 2.0, each company took a different approach in how they spent their advertising dollars.
Samsung used storytelling and a celebrities to chronicle the development of the Unicorn Apocalypse game in six ads that aired throughout the Oscars. This latest ad mentioned LeBron James (again) and starred director Tim Burton.
Apple, however, focused on the product and showcased the apps that Hollywood uses on its iPad. This theme of apps was recently introduced in two earlier ads, Alive and Together, that debuted last week.
[Via Apple 2.0]
About The Author
Kelly Hodgkins
Kelly spent the last four years covering mobile technology at places like BGR, Gizmodo and The Unofficial Apple Weblog. Before writing, she spent a few years working with and teaching others how to use Adobe Flash and Macromedia Director. Even earlier than that, she spent several years as a Ph.D student in Microbiology. When she's not writing, she can be found fishing the lakes and hiking the mountains of Western Maine with her husband and tribe of children. You can follow her on Twitter @kellyhodgkins.
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