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Sony Mobile is bullish on its prospects in the smartphone market, promising a “breakthrough” year as it seeks to get back in the game.
That was the message delivered by the company’s senior execs at a press conference during Mobile World Congress. While there, we also had a chance to learn more about the road ahead.
You see, Sony is betting big on mobile and is using resources and brands from other companies from the group to make its mobile division a success. As a result, they hope to offer a proposition “that only Sony can deliver,” according to the CEO Kazuo Hirai.
To make that happen, Sony has started global rollout of the Xperia Z smartphone and Xperia Tablet Z. Moreover, it is gearing up for its “biggest ever marketing campaign” this year. Various portions of the campaign will be deployed in more than 20 markets across TV, print, digital, out of home and retail from March 2013.
Sony also claims to have the largest range of NFC-enabled devices with 35 products either “launched or in pipeline.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
