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Google hired former Apple evangelist Guy Kawasaki to help it turn around the former giant Motorola.
Guy, who’s these days known as a book author and motivational speaker, will be taking on more of an “advisory role,” focusing on areas such as product design, user interface, marketing and social media.
According to him, Motorola looks likes the Apple of 1998, it’s a “pioneer in its market segment, engineering-driven, and ripe for innovation.” His belief is that “great products can change everything.”
To start things off, Kawasaki has created a Google+ community for mobile device talk which isn’t directly focused on Motorola, but we’re sure it will also be used as a venue for promoting Moto products and services. In fact, we’re hoping that through this channel, we’ll get some early information about the forthcoming Motorola X super-phone, which may prove as a key product to help turnaround the company. We’ll let you know when we hear something new…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
