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Apple and Samsung put a lot of money and effort into their marketing campaigns. While Samsung tends to be showy and controversial, Apple gets to the heart of the matter in its ads.
The latest series of commercials have focused on the iPad and the ways people use the device. The ads are cleverly made and feature words interspersed with clips of people using apps. A catchy tune plays in the background. On Monday night, Apple expanded this iPad series to the iPhone with two new commercials titled “Discover” and “Brilliant.” You can check out the two videos embedded below. Do you like this new series from Apple or do you prefer Samsung’s edgy commercials?
[Via Apple YouTube]
About The Author
Kelly Hodgkins
Kelly spent the last four years covering mobile technology at places like BGR, Gizmodo and The Unofficial Apple Weblog. Before writing, she spent a few years working with and teaching others how to use Adobe Flash and Macromedia Director. Even earlier than that, she spent several years as a Ph.D student in Microbiology. When she's not writing, she can be found fishing the lakes and hiking the mountains of Western Maine with her husband and tribe of children. You can follow her on Twitter @kellyhodgkins.
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