Apple showcases its vast app catalog in two new iPhone ads

Apple and Samsung put a lot of money and effort into their marketing campaigns. While Samsung tends to be showy and controversial, Apple gets to the heart of the matter in its ads.

The latest series of commercials have focused on the iPad and the ways people use the device. The ads are cleverly made and feature words interspersed with clips of people using apps. A catchy tune plays in the background. On Monday night, Apple expanded this iPad series to the iPhone with two new commercials titled “Discover” and “Brilliant.” You can check out the two videos embedded below. Do you like this new series from Apple or do you prefer Samsung’s edgy commercials?

[Via Apple YouTube]

  • Chicken Eater

    I half expected to see Batman in the ‘rise’ part of the second ad

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