ZTE is bullish on its prospects in the smartphone market with plans to increase revenues by 30% in 2013, while at the same time maintaining its position as one of the top 4 global handset manufacturers.
According to IDC, the Chinese company has shipped 65 million handsets last year, which is 3.8% of the global handset market.
ZTE’s goal is to continue building its brand in the world and eventually (within five years) emerge as one of the top 5 vendors in terms of brand awareness and reputation. The company’s EVP and Head of the Mobile Devices, Mr. He Shiyou, said that 2013 is the final year of ZTE’s three year transformation into a high-end smartphone brand, but there’s still a lot of work ahead. “As I have said before, we aim to be a top 3 handset manufacturer by 2015. This target has not changed,” he added.
ZTE makes 70% of its cash from China, Europe and the U.S. with the majority of those sales being smartphones. They have strategic partnerships with 47 of the global top 50 carriers and are building a worldwide distribution channel as we speak…
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