Disqus
ZTE is bullish on its prospects in the smartphone market with plans to increase revenues by 30% in 2013, while at the same time maintaining its position as one of the top 4 global handset manufacturers.
According to IDC, the Chinese company has shipped 65 million handsets last year, which is 3.8% of the global handset market.
ZTE’s goal is to continue building its brand in the world and eventually (within five years) emerge as one of the top 5 vendors in terms of brand awareness and reputation. The company’s EVP and Head of the Mobile Devices, Mr. He Shiyou, said that 2013 is the final year of ZTE’s three year transformation into a high-end smartphone brand, but there’s still a lot of work ahead. “As I have said before, we aim to be a top 3 handset manufacturer by 2015. This target has not changed,” he added.
ZTE makes 70% of its cash from China, Europe and the U.S. with the majority of those sales being smartphones. They have strategic partnerships with 47 of the global top 50 carriers and are building a worldwide distribution channel as we speak…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
-
PeterSteinbeck
