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HTC’s $100 trade-up program extended through April 26th; Delays, positive response or Galaxy S4 to “blame”?

Categories: Android, Devices, HTC, Marketing
By: , IntoMobile
Saturday, March 16th, 2013 at 6:26 AM

HTC is extended its $100 trade-up program through April 26th. Launched last month, the program was set to expire on March 31st, offering customers the chance to trade in their old mobile phone for a $100 prepaid VISA card or the value of the phone (whichever is greater) after buying a new HTC One.

We’re not sure whether we should blame HTC’s problems (delays) in the supply chain, positive response to the program or the upcoming launch of the Galaxy S4, which could yet again kill HTC’s flagship phone sales. According to the Taiwanese company is the second reason – here’s what they said:

HTC is thrilled with the positive response we have received to our $100 trade-up offer, and as such we are extending the offer for customers who purchase The new HTC One by 4/26 and trade in their old device by 5/31. We are pleased to bring this offer to even more customers so they can upgrade to The new HTC One at an amazing price.

Whatever the real reason is – we don’t care. We just like the idea that you can buy a phone as powerful as HTC One for $100 less. Neat. ;)

[Via: AndroidPolice]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • PeterSteinbeck

    I would say the reason is that Galaxy S4 is awesome-er than their metallic HTC One…