Well, um… I guess… Okay, I’m not really entirely sure how to critique HTC’s new ad for the HTC One. It aims to be 3 minutes and 48 seconds of the show Bachelorette but instead of choosing a man, the woman is trying to choose a phone. In the end, that phone is obviously the One. Ha — I guess you could say it’s the One for her. Puns are always a great addition to any news article.
Anyway, all the other phones are humans dressed up in crappy costumes. She goes on dates with them and they have brief interviews, but she’s never satisfied. That is until she starts using the HTC One in her kitchen and says weird things customers would probably never say like “I need to get a Zoe of this!” The camera feature is admittedly pretty cool though.
HTC is attempting to compete with the likes of Samsung’s intense advertising, which is a lot of what got the Galaxy line to where it is today. Perhaps, HTC, maybe consider taking a more traditional approach to advertising. The Bachelorette theme isn’t all that bad — I got a couple chuckles out of it. There’s a difference between being unique and just plain weird, though.
I’ll let you decide for yourself which one the HTC One ad is. You can watch it in its entirety courtesy of Funny or Die below.