Sony unveiled its (first) flagship for this year, Xperia Z, during the CES 2013, and apparently – it’s seriously helping the company get back to the game.
According to one (unnamed) analyst, Sony may’ve moved as many as 4.6 million Xperia Z units in the first 40 days the phone was available. That’s a big win for the Japanese giant which is struggling to compete with the likes of Samsung and Apple.
It is said that Sony’s strategy was to be the first major company to launch the 5-inch smartphone in the West. Moreover, it also managed to make the Z a slightly different product than the rest of the pack. For one thing, it’s still the only water-resistant and dust-proof high-end smartphone with a 5-inch full HD screen selling in the West, a feat that gotta count for something.
The problem, however, is that within the next few days two competing products, HTC One and Samsung Galaxy S4, will start selling, potentially impacting the Xperia Z figures in a big way.
In any case, we’re glad to see Sony is steadily getting back and are looking forward to see what they’re up to for the second half of the year…