Last year, the revenues for mobile learning products in North America reached $1.4 billion in 2012. The market is set for further growth at CAGR of 7.6%, with revenues climbing to $2.1 billion by 2017, according to a new Ambient Insight report.
The research company says that North America has the second-largest revenues for mobile learning after Asia.
At 20.8%, Canadian mobile learning market is growing at a faster pace than the U.S. one (6.1%) — the simple reason for this is that the US is a mature market. Moreover, the majority of mobile learning revenues in North America are concentrated in the US.
“There are major differences in buying behavior between the US and Canada,” Ambient Insight’s Tyson Greer said. “Suppliers cannot use US buying-behavior patterns as a baseline for doing business in Canada. For example, the buying behavior in the academic segments in the two countries is fundamentally different.” This and many other details are covered in the full report, which you can get from here (or at least find out more about it).
[Image from Mind/Shift]