The HTC First has received a price drop from AT&T today, making the device available for $0.99 with a new two-year contract, or $350 off- contract. The handset was previously $99 with a two-year contract and $450 off contract. Although official sales figures for the device have not been revealed, a price drop this significant after only a month of release seems a bit troubling for the Facebook centric smartphone.
The HTC First features Facebook Home, which is Facebook’s software suite that runs over an almost stock version of Android. The device touts a 4.3-inch 720p display, a dual-core 1.4 GHz Qualcomm 400 processor, 1GB of RAM, 16GB of storage and a 5 MP rear facing camera. The HTC First has been marketed heavily, with Zuckerburg himself popping up in the television ads. The unit has received less than favorable reviews, with the only caveat being that the phone runs an almost stock version of Android, and has some decent specs for the price.
This would not be the first time that Facebook has had trouble breaking into the mobile market. In 2011, the company teamed up with HTC to create a few handsets, the Cha Cha and the Salsa. Both handsets quickly faded into obscurity, and if this price cut is any indicator, the HTC First may well be headed that way.