Mobile content revenues to hit $65 billion in 2016

Mobile content revenues to hit $65 billion in 2016

Mobile content revenues from handsets and tablets is expected to increase by nearly $25 billion over the next three years, Juniper Research says in its latest report. The $65 billion mark will be reached by 2016 with game, video and eBook purchases via tablet devices and Direct Carrier Billing on smartphones driving the growth.

At the moment, eBooks comprise the largest revenue stream on tablets, however tablets are experiencing a sharp increase in both paid and free video applications, while consumer gaming spend is expected to migrate to tablets from dedicated portable gaming devices such as the Nintendo 3DS and the Sony PS Vita.

At the same time existing Over-The-Top (OTT) mobile app stores are increasingly employing direct carrier billing as a complementary monetization mechanism, offering higher conversion rates and opportunities to monetize unbanked customers.

The report also says that music and video now account for nearly half of all mobile content revenues, presenting a problem for mobile network capacity.

Meanwhile, the convergence of the gaming and the social networking spaces has been one of the major drivers behind the post-download monetization opportunity…

[Image from MediaPoondi]

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