The vast majority of adult tablet owners have nothing against video ads, but they don’t like being interrupted. In fact, 80% would like to keep accessing the content for free and are willing to watch ads in return. However, 82% prefer to see all ads before the content begins, according to the latest data from the GfK MRI iPanel.
In addition, 74% of tablet owners would love to be able to pick and choose commercials they are shown.
As for generational video viewing habits, Millennials (born 1977-1994) tablet owners spent 23% of their total video-watching time — which is the time spent watching video on any device in a 7-day period — watching video on a tablet. This compares to 16% for GenXers (1965-1976), 11% for Baby Boomers (1946-1964) and 6% for pre-Boomers…
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