Tablet owners have nothing against video ads as long as they appear before content begins

Tablet owners have nothing against video ads as long as they appear before content begins

The vast majority of adult tablet owners have nothing against video ads, but they don’t like being interrupted. In fact, 80% would like to keep accessing the content for free and are willing to watch ads in return. However, 82% prefer to see all ads before the content begins, according to the latest data from the GfK MRI iPanel.

In addition, 74% of tablet owners would love to be able to pick and choose commercials they are shown.

As for generational video viewing habits, Millennials (born 1977-1994) tablet owners spent 23% of their total video-watching time — which is the time spent watching video on any device in a 7-day period — watching video on a tablet. This compares to 16% for GenXers (1965-1976), 11% for Baby Boomers (1946-1964) and 6% for pre-Boomers…

  • PeterSteinbeck

    As long as content is free and all ads start (and end) before the video, I’m cool with that.

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