Google I/O 2013: Google Play adds personalized recommendations, tablet filters

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Google just unveiled some improvements to the Google Play Store at the Google I/O 2013 keynote today. Engineering director of Android, Chris Yerga, took to the stage to boast about the new features.

The main addition to the store that’s most beneficial to users is personalized recommendations. From now on, when you’re browsing Google Play, there’s a category for exploring your own recommendations. These are tailored to each individual user based on a variety of different factors. It could look at past buying history in the store and could even recommend an app if one of your friends on Google+ gave it a +1. Yerga says this is made possible by the recent Google Play redesign.

Additionally in the store is a new tablet filter that will probably help developers more than regular users, but still useful on both ends. When you’re browsing top charts, there’s a drop-down menu that will enable you to see all apps or just those designed for tablets. This is going to help the developers who are actually making apps for tablets to get a larger spotlight within Google Play and those who own tablets to browse more efficiently.

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