Today Verizon announced a new partnership with J-Lo to announce Viva Movil – A phone retailer offered specifically to the Latino population.
With the Latino population growing faster than ever, it certainly doesn’t come as much of a surprise to see a partnership like this form. While we think it’s a smart partnership, this is hardly the announcement that we were expecting to see come from Verizon this CTIA. At best, we were hoping to see a Voice Over LTE announcement or something to that extent and what we got was quite different.
Verizon devices will exclusively be offered by Viva Movil, but the retail locations have J-Lo all over them. J-Lo has helped to pick store layouts, locations, fonts, and a line of fashionable phone accessories. Stores are also said to have play areas for children, inviting customers to bring family and friends.
The first Viva Movil location will open on June 15th in New York, with 15 stores to open by the end of 2013 in Los Angeles, Miami, and more.
For more information about Viva Movil, be sure to check out the official website right here!