OtterBox acquires rival LifeProof

OtterBox acquires rival LifeProof

Famous phone case maker OtterBox has acquired San Diego-based LifeProof, which too makes protective cases as well as complementary accessories for smartphones and tablets.

Much like OtterBox, LifeProof is a rapidly growing, multi-million dollar business with a strong global brand, comprehensive product offering, impressive intellectual property and thriving company culture. Over the next 30 days, OtterBox will begin incorporating the LifeProof brand into the OtterBox family. More information about product availability and alignment will be determined at the completion of the integration.

Financial details of the transactions haven’t been revealed, but we do know that LifeProof’s 250-strong staff will remain in their San Diego location for the foreseeable future…

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