In its latest study, Juniper Research is looking at the smart vehicle market, which according to them, will become the new frontier for app developers over the next five years. The research firm predicts that the market for in-car apps will be worth over $1.2 billion by 2017 due to advancements in automotive connectivity standards such as MirrorLink and ever higher smartphone ownership.
The great news, as far as consumers are concerned, is that the prices will go down as the in-vehicle app ecosystem matures.
The market for embedded telematics systems in both the commercial and consumer areas will also see robust growth as consolidation among regional commercial telematics players begins to give an indication of which players will become a global force in telematics. And these global players will also get to benefit from unexpected “Big Data” revenues derived from telematics service provision.
Unfortunately (or not – depending on your point of view), the wide-spread deployment of V2V (vehicle to vehicle) and vehicle to infrastructure (V2I) technologies remains a long way off, though trials of are on-going in some markets… Addition details, in case you need ’em, are available from the full report.