UK: Price is a number one reason for choosing one network over another [infographic]

The Spectrum of Networks

With more than 81 million mobile subscriptions in the UK, mobile communications have become a ubiquitous and vital part of everyday life. How many people have mobile phones, which networks are preferred and what might the future hold? The following infographic explores this – here are the highlights:

  • 9 in 10 UK adults have a mobile phone, up from just 50% in 2000
  • 39% of UK adults access Internet on their phones
  • Mobile phones have outpaced landlines in call volume.
  • If everyone switched networks, O2 would actually be the runaway winner, with 27% of people preferring them to everyone else.
  • GiffGaff would also jump nearly 100% with their customer base, up from 5% of the current market to 9% in total.
  • Unsurprisingly, price is the key differentiator, followed by good reception.
  • 50% of respondents would switch if they were not tied to a contract.
  • A majority (59%) think/know that iPhone unlocking isn’t illegal.
  • It is expected that by 2017, 95% of the UK population is covered with LTE signal.
  • More people access social networks on their smartphones (57%) than on their computers (50%).

And here’s the infographic titled “The Spectrum of Networks,” prepared by the good folks of MobileUnlocked, with few additional details.

The Spectrum of Networks

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