Instagram is making another move to expand its content past the viewing barriers of its iOS and Android apps. Starting today, it’s introducing photo and video website embeds to put Instagram media on any website.
When you visit a photo page on your desktop browser, a new button shows up on the right under the Comments button. It’s the familiar sharing icon, but it acts as the embed button. Clicking that will bring up a small box with the embed code inside. Copy it and paste it wherever HTML is accepted — blogs, websites, etc. The photo or video will appear with the username of the person who captured it and the Instagram logo above and the number of likes and comments below.
This is nice, but alas the relationship between Instagram and Twitter is still strained. You still can’t view photos or videos embedded within tweets, which I still find utterly disappointing. There’s no good reason for there not to be Twitter embeds, especially now that Instagram will allow embeds on regular websites.
But I digress. These new online embeds are ultimately a step to get Instagram photos and videos all around the web. That’s one step in the right direction.