The Moto X smartphone marks Motorola’s first outing after being acquired and restructured by Google. As the announcement and leaks have trickled out, its become clear that Motorola and Google are hedging some major bets on Moto X. Today the Wall Street Journal reported that there is $500 Million invested in the marketing blitz for the new line, and they’ll be available on all major carriers in the U.S. and many other markets, internationally.
Motorola has been hyping its new phone in a major way, with a recent full-page ad in US newspapers describing Moto X as “the first smartphone you can design yourself.” The customizable features include color options and custom engraving among other things.
Availability of the Moto X is expected to be widespread for US buyers. All four major mobile carriers in the United States;Verizon Wireless, AT&T, Sprint, and T-Mobile will offer the Moto X this fall, according to the WSJ. Under Google’s guidance, Motorola has reportedly convinced the providers greatly reduce the amount of bloatware shipping on the device as well.
So, will the Moto X be the rebirth of Motorola?
[Via: Wall Street Journal]