UK: Women overtake men in tablet ownership stakes

UK: Women overtake men in tablet ownership stakes

For the first time ever, the majority of tablet owners in the UK are women, with the share of female owners increasing by 9% in the past year, according to a YouGov survey.

The figures for the second quarter of the year show that females own 52% of the tablets in the UK, up from 43% in the same period last year. YouGov’s data shows that the increase in female ownership primarily comes from older Apple devices (iPad 1 and 2) as well as the new iPad Mini.

In addition, we’re seeing a surge in the number of 18-34 year olds owning tablets with the group growing by 7% over the past year. In Q2 2012, the under-35s made up 19% of the market but this grew to 26% by Q2 2013.

Other notable findings include:

  • 22% of the adult population now own a tablet, up from 18% last quarter.- 26% of the UK households own a tablet.
  • Close to a fifth (19%) of non-tablet owners identified as “hot prospects” to obtain one of the devices in the future.
  • Over a quarter (27%) of these prospects are aged 18-44 and more than a third (34%) are female.

And if you need some additional details, you can get them from YouGov’s website.

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