Even though Apple launched the report, the sales are particularly strong in the emerging markets like India where the handset is offered as a relatively affordable alternative to a bunch of Android-based gear. Here’s an excerpt from the report:three years ago, it is still selling well in some parts of the world. According to the Wall Street Journal
Not that selling older models in emerging markets is a new strategy for the company. And it has potential downsides, as lower-priced phones can squeeze gross profit margins.
But Apple, despite its image as a premium player, is adopting more aggressive tactics to sell its oldest smartphone in markets where demand is growing quickly and many buyers have never purchased a smartphone before.
Moreover, the iPhone 4 may also serve as a great vehicle for Apple to bring new users to its eco-system and eventually sell them apps and games, as well as other Mac hardware. And in that sense, the Cupertino-based company may launch a more affordable iPhone model that will come with cheaper components, helping Apple keep its high margins along the way…
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