SessionM did a report about mobile game app users to discover what draws them to download a game, and what kind of behavior they display while playing. Some snippets of the report include:
- 36% of mobile gamers download a game because their friends recommended it. In comparison, good reviews attract 23% of users to download it.
- Puzzle-games are the most popular game category.
- 42% of gamers stop playing a game because they get bored of it, but 53% would stick with it if the game included a reward/loyalty component.
- Only 22% of gamers will return to the game after the first visit.
These and some other data, including information on the so called “Power Players,” are neatly presented in the infographic below. Check it out.