Samsung has just announced the introduction of a new interactive live-stream reality series as part of a marketing campaign to promote the Galaxy S4 Zoom and Galaxy NX cameras. The reality series, titled ‘SOS Island: Survival of the Smartest’ features survival expert Les Stroud training 16 global contestants who will be chosen via social media to star in the series. Producer Craig Borders, who is responsible for hit shows such as ‘The Mole’ and ‘Laguna Beach’ will sit in the director’s chair on SOS Island.
“It’s an ambitious project but one that will surely not be forgotten. People crave new entertainment experiences and this series is sure to deliver, while tapping into the social media realm in an unprecedented way. This interactive, instant gratification entertainment model is a game changer.” – Craig Borders
The 16 contestants will participate in a series of challenges in an effort to be crowned ‘The Smartest’ on the Island. The series will be broadcast on YouTube and Facebook starting on September 30th, and concluding on November 31st. Viewers will be able to vote for their favorite contestants by using Facebook, Twitter and Instagram, with the winner being chosen on December 9th. The grand prize will be a “private island experience” worth $100,000.
Check out the press release below for a link to the SOS Island sign up page. Good luck!
Samsung presents “SOS Island: Survival of the Smartest” Reality TV meets social media in online live-stream competition
TV star Les Stroud teams up with Samsung in a series highlighting Samsung GALAXY S4 zoom and GALAXY NX
SEOUL, Korea — August 5, 2013 — Samsung Electronics Co., Ltd. today announced the ‘SOS Island: Survival of the Smartest’ campaign, an interactive live-stream reality series.
TV star and survival expert Les Stroud will train 16 global contestants for their best hope at surviving the competition at the center of the online video series. It will be shot and live-streamed from the remote “SOS Island” in the Caribbean. Viewers will vote for a winner from the comfort of their PCs and smart phones. The last remaining contestant wins the grand prize: their own island.
“This will be a really big adventure for the contestants and the online fans,” Les Stroud said. “Samsung combines cutting edge media trends and platforms with a subject I am most passionate about — survival. Samsung is paving the way for how brands produce and share content that reach audiences across the globe.”
The contestants will face rigorous challenges on SOS Island demonstrating the photographic capabilities of Samsung’s GALAXY S4 zoom smartphone and GALAXY NX camera. They will share the images direct from their devices to the Samsung Camera Facebook page while trying to outsmart the competition, win the most votes and be crowned ‘The Smartest’ later this year.
“It’s an ambitious project but one that will surely not be forgotten,” said Craig Borders, the visionary producer and director behind such genre defining series as ‘The Mole’, ‘Laguna Beach’ and ‘Ink Master’. “People crave new entertainment experiences and this series is sure to deliver, while tapping into the social media realm in an unprecedented way. This interactive, instant gratification entertainment model is a game changer.”
HyeonKoo Lee, director of global marketing, IT & Mobile Communications Division, Samsung Electronics, said, “We’re thrilled to be working with Craig Borders and Les Stroud to develop an exhilarating competition-based reality series. The campaign will showcase the distinctive and powerful capabilities of our GALAXY S4 zoom and GALAXY NX with live stream entertainment and social media sharing.”
‘SOS Island’ will broadcast on YouTube and Facebook from September 30th to November 31st, 2013. Audience members can vote for their favorite contestants via Twitter, Facebook and Instagram. The ultimate winner will be announced December 9th and be awarded the opportunity to win their own private island experience, a package worth $100,000 U.S. dollars.
Global casting for SOS Island will run from August 5th to September 2nd and be led by casting director Vinnie Potestivo and Samsung. For more information on “SOS Island: Survival of the Smartest” campaign and how to apply, please visit www.sos-island.com.
- Campaign page : www.sos-island.com
- Samsung Camera Facebook : www.facebook.com/samsungcamera
- Samsung Camera YouTube : www.youtube.com/samsungcamera
- GALAXY NX Microsite : http://www.samsung.com/global/microsite/galaxycamera/nx/
- GALAXY S4 zoom Microsite : . http://www.samsung.com/global/microsite/galaxycamera/s4zoom/
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.