Microsoft’s Windows Phone platform has moved up to second place in Latin America, according to IDC’s latest numbers. Windows Phone devices are available in more than 20 countries in the region and Nokia and Microsoft’s marketing campaign has proven successful. In one year’s time, Windows Phone has moved from fourth to second place, now only trailing Google’s Android OS.
FORT LAUDERDALE, Fla. — Aug. 21, 2013 — IDC has released its Mobile Phone Tracker report for the second quarter of 2013, in which it shows that Windows Phone is now the second most widely used operating system in the region.
There are more than 20 countries in Latin America where the Windows Phone range of devices is available.
The report shows that Windows Phone has been ranked second in Mexico for the second consecutive quarter. Furthermore, in the previous quarter, Windows Phone was also ranked second in both Colombia and Peru. It is important to highlight the fact that Colombia is one of the countries with the highest user preference ratings, with 25.6 percent of the market share. In other countries, such as Argentina, Chile and Brazil, Microsoft’s mobile platform has also grown in popularity, ranking in third place during the previous quarter.
There was 12 percent growth compared to the previous quarter, during which the platform was ranked fourth on the Latin American market.
“Reports show an important increase in the positioning of this operating system in Latin America. The market availability of new devices will be a factor in ensuring this trend endures over the next three months,” said Oliver Flores, regional manager for Mobile Phones at IDC Latin America.
Liliana González, director of the Windows Phone Division for Latin America, stated that “during this year’s Mobile World Congress, we set ourselves the goal of being the second most widely used mobile platform in Latin America by the end of 2013, and we are overjoyed to be able to announce that these reports show that we have achieved this five months before the end of the year.” She also commented that: “We will continue working alongside Nokia to offer more and more people in Latin America the holistic experience which Windows Phone has for them, in order to offer a more personalized smartphone which is the best for the Windows environment and the best hardware for people and companies.”
In Latin America, there are more than 20 countries where the Windows Phone range of devices is available, from low-end smartphones, such as the Nokia Lumia 520, to those with the most advanced features available on the market, such as the Nokia Lumia 920, but all of which offer the same experience, thanks to the Microsoft platform.
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