Sony Announces A3000, Affordable DSLR Interchangeable Lens Camera

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Sony has announced a new affordable DLSR camera thoday, the A3000. The interchangeable lens camera features a high-resolution 20.1 MP Exmor APS-C HD CMOS sensor, an electronic viewfinder and Sony’s E-mount lens mount, making this little-DSLR-that-could compatible with an assortment of Sony lenses.

The Sony A3000 will be available in early September for around $400, and will be paired with a black 18-55mm zoom lens. The camera will be available for purchase in Sony retail stores, as well as a variety of retailers across the country.

For more details, check out the press release below.

Sony Introduces New a3000 DSLR-Style Interchangeable Lens Camera
New Entry-Level ILC Features Large 20.1 MP APS-C Sensor, Electronic Viewfinder and
Comfortable Shooting Design

SAN DIEGO, August 27, 2013 – Designed to bring the benefits of large-sensor imaging to a
variety of new customers, Sony’s a3000 interchangeable lens camera combines DSLR
capabilities with a comfortable, easy-to-use package.

The new camera features a large, high-resolution 20.1 MP Exmor™ APS-C HD
CMOS sensor, a bright electronic viewfinder and the same lens mount as Sony’s popular line
of E-mount cameras, making it compatible with the system’s ever-growing assortment of
high-quality lenses ranging from telephotos, wide angles and macros to versatile zoom and
portrait lenses.

“The new a3000 represents the ultimate combination of performance and value in an
interchangeable lens camera,” said Mike Kahn, director of the interchangeable lens camera
business group at Sony. “With a familiar, comfortable shooting design, impressive imaging
capabilities and an outstanding price, it’s the ideal choice for customers looking to experience
the vast benefits of large sensor, interchangeable lens imaging for the very first time.”

The powerful 20.1 MP APS-C sized image sensor in the a3000 is the same size sensor
found in most traditional DSLRs, and is the key to capturing crisp, highly-detailed still images
and Full HD videos (1080/60i or 1080/24p). The large sensor also boosts sensitivity,
grabbing more light and cutting image noise to produce better quality content in low-light
conditions, where a smartphone or point-and-shoot camera typically struggles.

The new camera features a clear, bright electronic Tru-Finder viewfinder with
generous 100% field coverage allowing for an effortless framing experience. The viewfinder
can also display a variety of key shooting information and shows a live preview of the
composed image to illustrate the effect of any setting adjustments. This same “Live View”
shooting experience is also available through the bright rear LCD screen for those that prefer
to frame and compose at arm’s length. The new a3000 model features a classic DSLR-style design with a standard P/A/S/M mode dial and several customizable control buttons for making common adjustments to settings. The grip is stable yet lightweight, giving shooters a strong, comfortable grasp of the
camera.

Creatively, the new a3000 camera offers a total of 15 different Picture Effect settings
including Retro Photo, Miniature Camera, Partial Color and much more. The camera also has
Auto Object Framing, which neatly trims portraits, close-ups and even moving subjects for
tighter, more professional results. When this feature is engaged, the camera saves both the
original and cropped images for review, making it yet another practical learning and teaching
tool for beginning photographers.

With the a3000’s Multi Interface Shoe terminal, users can broaden their shooting
experience by adding external accessories like flash, video lights, or microphones.
Compatible accessories include the HVL-F43M flash with Sony’s unique Quick Shift bounce
system for eliminating shadows as well an LED light for video, the HVL-LEIR1 Video IR
light for brightening up dimly lit parties and indoor scenes, the ECM-XYST1M Stereo
Microphone for capturing clearer dialogue and sound and much more.

Pricing and Availability
The new a3000 interchangeable lens camera will be available in early September for
about $400, paired with a black 18-55mm zoom kit lens (model SEL1855).
The new camera is compatible with Sony’s ever-growing assortment of E-mount
interchangeable lenses. In total, 16 different lenses are now available including several
premium models from Zeiss ™ and G™ Lenses.
The new camera and all compatible accessories will be available for purchase at Sony
retail stores (www.store.sony.com) and other authorized dealers nationwide.
Please visit www.blog.sony.com for a full video preview of the new ?3000 compact
system camera and follow #SonyAlpha on twitter for the latest ? camera news.

  • Roaduardo

    Decent price but with Sony optics I want top of the line.

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