Amazon launches Mobile Associates API to expand in-app purchasing to physical products

Amazon launches Mobile Associates API

Amazon unveiled the Mobile Associates API for Kindle Fire and other Android devices, allowing developers to merchandise millions of physical and digital items from Amazon.com within their apps and games, while making up to 6% on qualifying in-app purchases.

App and game developers as well as existing Amazon Associates can make money from Amazon by either selling a single item from within an app or game, showcasing a category of goods, or bundling the purchase of physical goods with the purchase of digital goods (for example, the customer receives a digital version of a board game when they buy the physical one).

Among those who tried out the new service are companies like Animoca, Fismos, Days of Wonder and Spring2Partners, all of which praise their new source of revenue.

The Mobile Associates API is an extension of Amazon Associates, the web-based affiliate program with millions of affiliates all around the world. Today’s launch is the latest offering in an array of services that make Amazon “the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games.”

  • PeterSteinbeck

    Though it’s nice addition, 6% doesn’t seem much for most products. I could be wrong though…

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