In a move designed to bridge the gap between digital and physical worlds, Amazon introduced Kindle MatchBook, an awesome new service that allows customers to buy for $2.99, $1.99, $0.99 or free the Kindle edition of print books they have purchased new from Amazon. Print purchases all the way back to 1995 will qualify once a publisher enrolls a title in Kindle MatchBook, and more than 10,000 titles will be available when Kindle MatchBook launches in October.
Bundling print and digital has been one of the most requested features from customers. With Kindle MatchBook, they can keep their favorite book on their shelf, and have a copy in their digital library for reading, perhaps re-reading it with features like X-Ray and Popular Highlights.
In Amazon style, readers will be able to easily look up their entire print book order history to discover which of their past purchases are enrolled in Kindle MatchBook. And of course, once you get these titles, you will benefit from the standard pack of Kindle features like Whispersync, Popular Highlights and X-Ray.
Kindle MatchBook will launch with books from Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins, Jodi Picoult, Neil Gaiman, Marcus Sakey, Wally Lamb, Jo Nesbo, Neal Stephenson, and J.A. Jance, among others. Authors and publishers using Kindle Direct Publishing (KDP) can enroll their books in the program from here.
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