BlackBerry is apparently looking for an exit with plans to sell the company by November. According to a report by The Wall Street Journal, the Canadian company’s board of directors wants to hold a fast auction, selling the whole company or parts of it by the end of the year.
The WSJ cites anonymous sources claiming that BlackBerry has had preliminary talks with potential suitors, and it has whittled down its list in preparation for a sales process. Bert Nordberg, the former Sony Ericsson executive now a member of BlackBerry’s board, has said that BlackBerry should sell off pieces of itself and become a “niche” player. One BlackBerry spinoff alone could be a big business and that’s the popular BlackBerry Messenger app/service that will soon include support for iOS and Android devices.
I personally don’t see any big handset maker expressing interest in BlackBerry though I could be wrong. Moreover, I believe the Canadian company has a rock-solid platform with a great potential. The problem is to get even more high-quality apps and release some game-changing accessories, like a PadFone-like tablet shell. I’m sure that would help the struggling Canadian giant get back to its feet…