At the company’s press event in Cupertino today, Apple announced that the iWork productivity suite will be available for free for customers who purchase new iOS devices, such as the iPhone 5C, iPhone 5S, iPad or fifth-generation iPod touch. Also included in the free offering is iMovie and iPhoto, which are both iLife apps.
“No other platform has any apps like these. We think that all iOS devices are made even better with these apps, and almost all of our customers want these apps. So today, we’re announcing that we’re making all 5 of these apps free.” – Tim Cook
Apple also announced the budget iPhone 5C and the successor to the iPhone 5, the iPhone 5S. Apple is betting that it’s free apps will lure new iPhone customers, allowing the company to earn more profits from hardware sales rather than from apps.